On page optimisation

on-page optimisation includes us optimising -

• title tags
• meta tags
• alt tags
• headlines
• content
• site structure

title tags

the title tag is the page title shown at the top of your browser window in this case of this page it's - SEO | On page optimisation.

meta tags

meta tags are the tags that you can't see on page but are written within the head of the html page.
These tags include -

description tag - this is the description you see in the results of a search engine underneath the link of the relevant site. Sometimes search engines will pull content from a page if it thinks that this is more relevant than the description tag.

keyword tag - a list of your chosen keywords are placed within this tag. Some of the top search engines chooses to ignore this tag within their algorithms due to the amount of miss-use of the tag.

robots tag - the robots tag tells the search engines whether to index the page or not. It also tells them to follow the links within the page or not. this can be useful if you don't want certain pages of your site to be indexed within a search engine.

alt tags - the alt tag means alternative tag which is actually an attribute not a tag. these are the text links within a page pointing to either an internal or external page.

headings

These are your headings and subheadings within a page.

content

Content is considered the most important part of SEO by most experts. If the content is poorly written this will effect your SERP. Having an eye for good content with good structure and which is appealing to the eye is important to your audience and this will help your organic ranking.

site structure

The structure of your site can effect your serp (Search Engine Rank Position). We will run tests on your site to make sure you don't reach any 404's, this is the error you get when a page isn't found. We will check the accessibility of your site to see how easy it is to reach certain parts of your site form one page to another.